instinct’s win adds a further Pernod Ricard UK brand to the consumer PR agency’s drinks roster

Consumer PR agency instinct has been appointed by drinks giant Pernod Ricard to handle the UK launch of Beefeater Blood Orange, the latest flavour from the world’s most awarded gin brand. The three-month campaign will target consumers ahead of the summer, positioning Beefeater Blood Orange as the drink of season.  instinct will be driving brand awareness through a visually inspiring launch event and blood orange-themed product seeding.

Jonathan Kirkby, instinct Founder and Managing Director commented: “We are delighted to be growing our partnership with Pernod Ricard UK by adding such a world-renowned brand like Beefeater to our roster. This is an extremely exciting launch and we look forward to making Beefeater Blood Orange the drink of the summer.”