Barnardo’s: Fashion For All
As part of our new charity arm, we recently started working with Barnardo’s Retail to help launch their summer campaign; Fashion For All.
This summer, Barnardo’s is spreading the good-feeling and raising awareness of its range of pre-loved clothing and accessories, with its new ‘Fashion For All’ campaign. The charity has teamed up with a host of famous faces, including TOWIE’s Lydia Bright, UK Drag Race star A’Whora, Actress Donna Air, Fashion Writer Susie Lau, Activist and Author Felicity Hayward, Model Stephanie Yeboah, Actress Katherine Parkinson, Model Cali White, Netflix’s Heartstoppers star Jenny Walser, Model Mariah Idrissi and Singer Ellie Dixon to highlight that as one of the country’s largest charity retailers, Barnardo’s is the destination to purchase great quality, great value pre-loved fashion and accessories.
To help Barnardo’s launch their new campaign, we invited down a number of press, influencers and VIP’s, including Lydia Bright, Zain and Cali White to an exclusive party on the top of Lynton House, Euston, to see the campaign imagery, shop the edited collection.
Guests were able to enjoy canapés and cocktails, whilst dance the night away to discs spun by DJ Millie Cotton. The event was a huge success with In total, with over 50 guests that attended the event, including press attendance from Mared Perry of The Independent, Jen Electro of Notion Magazine and Christian Burbano of HERO. In addition saw over 50 pieces of event coverage shared on social from the influencer guests in attendance, with nearly everyone engaging with Barnardo’s on social, and a huge combined following of over 2,942,790 of all the attendees!
So, here’s your warning to run, don’t walk to your local Barnardo’s shop, and upgrade your summer wardrobe!