A Hun-tastic Collaboration
U ok hun? This month, we worked with two iconic brands on an even more iconic collaboration…. we combined Moonpig and Hunsnet to create a collaboration of cards and gifts, perfect for celebrating the huns in your life.
The selection of cards incorporated gorge-y designs and Hunsnet catchphrases developed by the man behind the meme, Founder of Hunsnet Gareth Howells. The range included cards: “You Do You Dallyn”, “All Hunz Blazin” and “Ultimate Hun Birthday Checklist” as well as the “Spill The Tea Hun” mug and “You Bouquet Hun” bunch of blooms. We even conducted research to support the campaign and found that Brits deemed 30 to be the age of peak hun status – love it.
To celebrate the collection and engage with media and our VIP huns, we sent out the ultimate hun package, as well as working with Gareth on a social media partnership to drive buzz to the launch. In total we’ve secured a stinking 56 pieces of press coverage to a total reach of 16M, including pieces in Notebook, S Mag, Fabulous and Daily Star, and social mentions from ultimate huns Ruth Langsford and Katie Piper.