UTan

instinct pr worked closely with Michelle Mone and her Ultimo Beauty team to create a strategic media plan to generate strong and effective press coverage, awareness and publicity for the brand’s first product range, UTan, a revolutionary self tan.

One-to-ones were set up with the beauty editors of Tatler, Vogue, Glamour, Sunday Times Style and Marie Claire , amongst others, so Michelle could take them through her new products and as a result, some high quality glossy coverage has been achieved around the launch, as well as strong national newspaper coverage in The Sun, The Mirror and The Times.