instinct pr launched the Panache Sports Bra to the UK media with a focus on health and fitness titles. The coverage achieved was so effective that the sales target was exceeded by 200%.
“instinct pr created a campaign that delivered on all the objectives we set out to achieve. Through constant, wide-ranging and extremely positive media coverage, the Panache Sports Bra has been incredibly successful, which has had an extremely positive effect on the business overall.”
Steve Hazelhurst, Marketing Manager, Panache.