Lipsy London Love
instinct pr works with Lipsy’s fragrance and beauty ranges and last year launched Lipsy London Love, the latest fragrance in the Lipsy family.
Focusing on a September launch followed by a big Christmas push, instinct pr generated over 100 pieces of coverage for Lipsy London Love and its very glamorous gold shaped bottle in titles such as OK, New, Star, Cosmopolitan and Glamour Online.
instinct pr also handled all media for the Lipsy London Love launch party, which was hosted by JLS and attended by a flock of celebrities.
Please see some coverage highlights below.