Disney On Ice
instinct pr were appointed by Feld Entertainment for six months to provide PR, experiential and social media support for the new Disney On Ice Tour, “Passport to Adventure” when it came to Wembley Arena at Christmas 2o12.
Kicking off with a slumber party at London’s The Disney Store which was attended by lots of celebrity yummy mummies as well as Stacey Solomon who instinct pr recruited as the ambassador for Disney On Ice, the magical campaign centred around instinct pr’s press office which generated over 100 pieces of coverage across national, consumer, social media and online titles.
“This was our first year working with instinct PR and they really impressed us with their energy and enthusiasm. Feld Entertainment specializes in live shows and we needed fresh and creative ideas on how to market our product. Jonathan and his team were able to create events and get us a great return on investment with a strong publicity campaign and the press coverage we were looking for.”
Charles Cornell, Senior Public Relations Manager, Feld Entertainment