The Drapers Fashion Awards
instinct pr was brought in by Drapers to bolster the 2012 awards and position the event as an important, not-to-be-missed night for the fashion and retail industry that champions innovative and successful brands, independents and multiples.
The campaign included social media activity, partnering with InStyle for the Draper Awards’ first ever consumer award, regional PR, and handling all media around the Awards night itself. instinct ensured that the creme de la creme of the industry attended. The guest list included bloggers such as Fashion Foie Gras and Red Carpet Fashion Awards, models of the moment such as Leah Weller and Suki Waterhouse, consumer editors from The Daily Mail and The Guardian and movers and shakers such as Tabitha Somerset Webb, Patrick Grant, Grace Woodward and Alexis Knox. Oh and the beautiful Myleene Klass. The next day saw the Drapers Fashion Awards featured in the Evening Standard, The Daily Telegraph, Tatler, Vogue, Glamour, Mail Online and many many more. Please see some highlights below.