Lipsy Beauty Appoints instinct pr
Inter City Group has appointed instinct pr to launch Lipsy’s second fragrance, Lipsy London Love, as well as additional support for the rest of Lipsy’s beauty offerings and watches. The appointment strengthens instinct pr’s growing beauty division.
Lipsy London Love launches exclusively at Lipsy and Lipsy.co.uk at the end of August and in key retailers including Boots, Very.co.uk and specialist high street fragrance stores from September. There will also be a limited edition Christmas gift set containing a scented body lotion alongside the perfume.
instinct pr’s brief is to handle the launch of the new perfume and generate media coverage surrounding the Christmas period through creating celebrity associations and tailored events, such as a Christmas in July showcase. Utilising their existing strong contacts in the beauty media, instinct pr will secure targeted and effective coverage for Lipsy and will be reporting directly to Brand Manager, Yvonne Fearns.
Jonathan Kirkby, Founder and Director of instinct pr said, “Having worked with the Lipsy family before on launch of the ‘Pixie Lott for Lipsy’ collection and the launch of Lipsy into US department stores such as Bloomingdales, I am delighted to be involved with Lipsy again. We will be pulling out all the stops to create a campaign that will generate high retail sales around the all-important Christmas period.”
Yvonne Fearns from Inter City Group commented, “instinct pr came highly recommended by Lipsy. Their strategy was very creative and delivered perfectly against our brief. I’m confident that they will achieve the results we want.”
instinct pr’s clients include Ultimo Beauty, Panache lingerie, Puma Bodytrain, Lucina Ellery Hair Extensions, laidback London footwear and the nutritionist Zoe Harcombe. instinct pr will not be handling the PR for Lipsy fashion.
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