Instinct PR

A Very Special Front Cover

Added on June 1, 2012 | News

Getting a front cover is always mega-exciting, but the front cover on this month’s Essentials is particularly special as the model, the lovely Katie Neiman, is a client of our wonderful Lucinda Ellery, the hair extensions specialist.

Many people hear the words “hair extensions” and immediately dismiss them as a vanity/beauty tool, however Lucinda’s work changes 1000s of women’s lives for the better as she specializes in helping women who have suffered with hair loss.

Whether it’s alopecia, trichotillomania (TTM, the hair pulling condition) or the result of chemotherapy, women can imagine how horrendous it is to lose your hair.  Lucinda helps these women by offering them a hugely effective solution by giving them fabulous, real hair extensions that makes them feel a million dollars again.

So having Katie Neiman, who has pulled her hair for six years, on the cover of Essentials is very special, as it raises awareness of hair loss in young women (which is a lot more common than people think) and it also shows women that there is a real solution.

For the full article, please see below, as well as some behind-the-scene pics from the shoot of Katie being pampered and posing!