Instinct PR

Our Top Recent Coverage

So it’s nearing the end of August and it’s officially the end of Summer 2012 but its not all doom and gloom. Here at instinct, we have been behind the scenes preparing for a hectic, fun-filled autumn.

The excitement certainly isn’t dwindling amongst our clients with continuous appearances in some fabulous, renowned monthly, weekly, broadcast and online publications.

Here’s  quick glance at some of the best recent coverage….

Brazilian Bronze UTan impressed Harper’s Bazaar in an instant

With the great lack of British sunshine, fake tanning has been a necessity this summer. After trying and testing the Brazilian Bronze shade, Harpers Bazaar sung its praises telling readers, “Brazillian Bronze will give the skin the instant tanned finish you are looking for.”

Fabulous loved Ultimo Beauty’s USculpt BLT

With London 2012 bringing in swarms of athletic, trim physiques, everyone now wants a perfectly toned body. Ultimo Beauty’s USculpt BLT was recommended in the ‘Get Bootylicious from a Bottle’ feature with, “ Its light diffusing properties instantly sort you out with a better looking bottom (and legs ‘n’ tum)”

UTan called Breakthrough #1 in Zest

Not only does the self-tan lotion provide a sun-kissed, glamorous glow, it also contains firming and toning ingredients to help define the curves of the body. The multi-tasking UTan wowed the writers at Zest.

Drapers admired Panache’s new SS13 lingerie range

Panache’s new lingerie range, ‘Sculptress’ proved popular very Drapers. With, “each piece designed to ensure the wearer gets extra support,” and the sneak preview lingerie images, we too cannot wait to see the full collection for SS13.

Panache Superbra chosen for bra fitting on ITV’s Lorraine

Last Friday, Jasmine from the Superbra AW12 Collection by Panache featured on Lorraine Style File. We also arranged an appearance by lingerie expert, Mercie Smith, to measure the D plus contestant.

Mail Online get patriotic with Panache Sports Bra

After the UK’s number 1 javelin thrower Goldie Sayers was wearing the bra during the Olympics, the Mail Online chose to include the supportive sports bra as the perfect London 2012 essential.

Country Homes & Interiors loved laidback london’s handmade sandals

The Gold embellished Camilla sandals by laidback london were chosen to, “Add sparkle to your wardrobe,” this summer in this months Country Homes & Interiors.

Lucinda shares her hair expertise in this month’s Cosmopolitan

With her 40 years experience, Hair Consultant Lucinda Ellery spoke to Cosmo about hair condition, Trichotillomania in ‘The Hair Necessities feature.’

Move over Mum…I need the latest Chanel bag

As lovers of fashion, stalkers of monthly fashion pages, eager followers of top designers and dedicated followers of celebrity daily wardrobes, here at instinct HQ we are now noticing a prevalent trend that designer fashion has now become all about the kids.

Prince Harry – PR Legend or PR Loser?

The recent pictures of a very naked Prince Harry haven’t just divided the instinct pr team, they’ve divided the nation.

On the one hand, he comes across as a normal (albeit very posh) 27 year old, partying it up in Las Vegas with his mates, splashing the cash and getting well and truly drunken.

However, on the other hand, he is an ambassador for Britain, he’s in the royal family, he’s paid for by the state and has a very public image which needs to be upheld. He has sort of come across as a spoilt, classless rich kid.

General consensus here is that it’s not really changed our opinion of him and to be honest, makes him a little more human.  Let’s be honest, this is as cool and real as the royal family is ever going to get, we’d love to see Kate Middleton pissed.

Personally, I’m delighted that The Sun decided to run the pictures, being a public entity we should see what the royal family are all up to. It’s ridiculous the papers couldn’t print them, especially as “Prince Harry naked” had been googled 150million times.

So, is all PR good PR? We think Prince Harry has all given us something to laugh about (lets be honest since the Olympics life has been a bit dull) and is living up to his reputation as the fun one of the Princes.  He’ll soon go back in the army, we won’t see him for a few months and we’ll forget about it, just like we did with the Swastika incident. He’ll go and get himself a nice posh blonde girlfriend, in a couple of years we’ll have ourselves another royal wedding and we’ll all love Prince Harry again.

Backstage at Lorraine Kelly

Today was not your average Wednesday for me, as it saw me head to ITV Studios for the first time on behalf of instinct pr for our client Panache.

I must start by saying that the initial stages did not run smoothly, lugging a case full of bras…with a dodgy knee…in sweltering heat, not ideal. But still smiling as my cab pulled up to ITV. As an avid fan of the majority of ITV’s shows, mainly including This Morning (Phil is my crush, and I want Holly to be my best friend…move over Fearne) I anxiously looked around to prepare for the “accidental” meet.

Meeting our fitter for the day, Mercie from Bravissimo we met the lucky contestant Lee alongside ITV researcher, Holly. Walking through the endless corridors, passing the 7 canteens, huge studios and decorated lifts we arrived to the ITV fitting room. Surrounded by wardrobe changes for Loose Women and the rest of the ITV family, we commenced our fit for Friday’s Style File feature.

Our bra-fitter, Mercie commenced her fit stating Lee was within the 80% of women in the UK who are wearing the wrong bra-size, going from a 32F to a 32G.

Preparing for filming it was all about frantic wardrobe changes, makeup touch-ups and meeting the lovely Style File presenter, Antonia (her personal style, I love…where was her free wardrobe??) before the camera’s shouted ACTION.

Following minimal takes, and a final ‘CUT’ I left the ITV building in awe and let’s be honest, wanting to set up camp as I didn’t meet my This Morning faves. I look forward to my next ITV experience, and Friday’s Style File section – make sure you check it out.

The instinct pr InStyle September Issue Review

The instinct pr team catch on the hottest fashion must-haves and catwalk gossip with September’s InStyle.

THE FACTS – InStyle

Frequency – Monthly

Circulation – 175,113

Media House – IPC Southban

Website – www.instyle.co.uk

OUR FEATURE FAVES

- Style Candy, The Shoe Chart – This single page offers ten of the latest shoes, from high street to designer, shoe boot to court shoe and neon to print. The spread oozes colour, style and some amazing footwear.

- The World’s 100 Hottest Designers – An A-Z chart of all the best, most current, fashion designers including the ultimate favourites from Stella McCartney, Karl Lagerfeld, Roland Mouret and the fabulous VB.

-InStyle Rules, The Trends – A favourite feature at instinct HQ, the feature offers readers all the latest fashion trends straight from the catwalks with New Leather, Power Prints, Optical Tailoring, New Gothic, Military Ambition, Equestrian, 50s Cool, Riot Knits, Mood Indigo and Embellishment.

- Lifestyle – This month’s feature offers an insight into the four individual Fashion Weeks. Starting with New York, then London, Milan and closing with Paris, InStyle provides you with a range of must-knows from coolest city pit stops, packing essentials to the standout shows and best new discoveries.

Top Five Beauty PR Campaigns of the Year So Far

We have looked at the beauty campaigns of 2012 so far from across the world to share with you our very best…

1. Betty Boop for Lancome

To launch their new Hypnose Star Mascara, Lancome decided to bring back a true icon – Betty Boop! Known for her cheeky character, glamour and amazing eyelashes of course, Betty starred in a special video teaching supermodel Daria Werbowy how to ‘say it with the eyes’. A really engaging video, it launched the new product in a unique way and captured people’s hearts and imaginations. The beauty media went crazy for it, and the video worked perfectly for online press and bloggers, which has had over 40,000 hits on Youtube alone. A very clever move.

See the video here  Betty Boop & Daria Werbowy in a new Lancome Hypnôse Star film

2. YSL Rewarding Facebook Fans

YSL took their PR campaign this year even further, fully embracing social media. Leading the way in engaging with followers, YSL launched an eyeshadow palette only available for their Facebook fans. The blue palette has appeared everywhere from The Daily Mail to Stylist. Giving their Facebook fans something special as well as increasing their number of followers led to the limited-edition palette selling out very quickly. This kind of campaign is sure to be the basis for many others to come.

3. Benefit Mascarathon

Beauty brand Benefit launched a campaign this year to promote their ‘They’re Real’ mascara and support the charity Refuge.  Called the Mascarathon, Caroline Flack fronted the campaign holding a huge Benefit ‘They’re Real’ mascara wand. Fully branded, yet also for a great cause, the Mascarathon saw people all over the country take part in a sponsored run and get treated to makeovers from the ‘Benebabes’. To date they have raised over £70,000 for Refuge and continue to receive donations.

4. P&G Beauty & Grooming Awards

This year was the first time ever that beauty heavyweight P&G announced their Beauty Awards winners digitally. Sending key press some popcorn and champagne to enjoy, journalists could watch the event without having to leave their desks. The feedback was fantastic; Twitter was full of retweets, Instagram pics and congratulations throughout the industry. It created such a buzz that #pgawards was one of the top trending categories on Twitter.

5. Lynx Sound-Activated Cinema Advert

To promote their shampoo range, Lynx created the first ever sound-activated advert before screenings of ‘The Dark Knight Rises’. It showed clips of men in certain scenes with different girls and the girl who received the loudest cheer was then played in full. Making their campaign much more interactive meant cinema-goers paid attention to the adverts rather than their popcorn.

From the look of these top beauty PR campaigns, the rest of this year is sure to feature more cutting-edge technology, more embracing of social media and more partnerships to make your brand stand out from the rest.

The instinct pr Stylist Magazine review

A favourite publication amongst the instinct pr team, we review this week’s Stylist Magazine.

THE FACTS – Stylist

Frequency – Weekly

Circulation – 429,034

Media House – Shortlist Media

Website – www.stylist.co.uk

OUR FEATURE FAVES

-First and foremost, The Style List. Giving us all of the must-haves that we MUST HAVE. From wardrobe essentials to at home accessories and the next great read. This page prepares us for the next 60 pages.

-The Scoop pages always cover all aspects of day-to-day life from where we need to holiday, to what actress we need to see and the politician we need to be listening too.

-The food pages always leave us salivating with their innovative and creative recipes that are perfect for the busy Londoner on a weekday eve, and of course, their regular wine recommendation.

-The Column pages always ensure that we are hooked on whatever the hot topic is, from controversial statements to ‘we never knew that’ facts, this column is always written well and read religiously.

-The Fashion pages are always ahead with luxury style and designer recognition, always educating as we flick from page-to-page.

-The Beauty Notes always offer us an alternative to our regular regime ensuring that we are making the most out of our skin/hair/nails. We feel beautiful already.