A surprisingly scorching Wednesday in May saw us hold Panache’s AW12 press day.
May 23rd was all about walking into the high, grand ceilings and the beautiful 40′s decor of House of St Barnabas, which was our venue for the day.
Debuting the on-trend ranges for the coming season from Superbra, Cleo, Masquerade, Sport and Swimwear, we saw 120 journalists turn up for a view of the collection, a quick chat and a very cool glass of water.
Complete with divine cupcakes, vintage crockery and enviable furniture from the French Bedroom Company, the Panache collections looked fabulous and wowed all the attendees.
From 9am-7pm, we had the pleasure of talking to an array of journalists from our favourite publications, including Vogue, InStyle, Marie Claire, Cosmopolitan, Fabulous, Look, Heat, Grazia (need we go on??) learning all about their weekend tales and summer wardrobe insights. However, most shocking of all, for them and us, was that many were wearing the wrong bra size.
Exclusively fitted by the Panache wizards, 80% of our ladies were wearing the wrong size bra, and if Panache can tell you anything, your outerwear starts from the underwear.
By Jonathan Kirkby, Founder and Director of instinct pr
After nearly 12 years of working in PR, I’ve always wanted a PR campaign in PR Week and this week we achieved just over a page and a half in our industry bible for our PR launch of the Panache Sports Bra.
Panache was a founding client for instinct pr and as part of their brief they asked us to launch their revolutionary new sports bra to UK media. Being a guy I was unable to test the bra myself but the ladies of instinct pr towers tested it and gave it two thumbs up. Next stop was to take the bra to press and ask them to trial it – the overwhelming result was 10 out of 10 in a number of leading magazines.
We knew then that we had a press winner on our hands and that we had to just run with it and get blanket coverage. We decided that no publication would be left out and we embarked on a solid media relation campaign that generated over 40 pieces of coverage, including half a page in the Daily Mail.
Off the back of our PR campaign Panache picked up a number of new stockists, including John Lewis, and the bra was the biggest selling product on figleaves.com for 7 consecutive weeks.
Creating a press worthy campaign on so many levels has been a career highlight and a definite highlight of instinct pr’s first year. I have no doubt that there’ll be lots more – watch this space.
And so to a round up of what has been a very busy few weeks at instinct HQ, and the coverage we have had certainly hasn’t been low on the ground.
The magazines have been piling up on our desks with the scanned coverage our clients have achieved (with a little help from us).
Here are a few of the highlights for you to peruse through, so let us know what you think!
Check out Panache sports in this week’s Look magazine (14th May issue). Get into the Olympic spirit with this patriotic red, white and blue sports bra perfect for stopping the bounce and looking good. The ultimate support for any sport and available in B-H cups.
This months WeightWatchers (June 2012) saw host to three wonderful Panache swimsuits Natalie, Page and Sophia. Which one is your favourite?
Buy now: www.panache-swimwear.com
Rhea by Masquerade for Panache was featured in this months Woman & Home (June 2012) to show you that hold-you-in undies needn’t be dull and boring, but can make you look and feel fabulous.
Buy now at: www.masquerade-lingerie.com
S Magazine had a great piece by Fiona MacDonald-Smith on the increase in thinning locks that is affecting more and more women. Lucinder Ellery who has her own hair loss studio, having lost her hair herself understands just how catastrophic hair loss can be for women.
To see what she can do for you or to have a chat about the options available for you contact visit www.lucinderellery-hairloss.co.uk
And last but not least we had the beautiful eco sandal company laidback london featured in this weeks Woman (7th May). Featured in this ‘week we’re loving’ page they show that fashion can be good and your purchase goes to help those who need it most. So dig out your purse and do something good instead of just thinking about it at: www.laidbacklondon.comRead more »
Last night saw the New York Metropolitan Museum of Arts play host to the Annual Costume Institute Gala, or “the best night of fashion ever” to you and I.
It was a feast for your eyes if you enjoy a good celebrity spot and a bit of fashion, from Jessica Alba to Sarah Jessica Parker, Beyonce to Rihanna. We’ve cast our eye over them all and picked out the best and worst dressed for you to ponder over.
What do you think?
In our first fashion misses we have Beyonce in one of her first major red carpet appearances since the birth of her baby Blue. She wore a Givenchy Haute Couture by Riccardo Tisci embellished gown with feather train. At first we thought she had brought her own rug to stand on, but no it was the dress.
Kristen Stewart also had an unfortunate miss in a Balenciaga colour-block dress. We think it’s the strange laced shoes that makes her look weird, what was she thinking?
Final worst dressed goes to Leighton Meester who was seriously tangoed! And her dress is too Disney Princess for our liking..
Luckily there were many hits on the red carpet that gave us some delight on a Tuesday morning.
Winners for us were January Jones and Solange Knowles who both shone in yellow Versace and Rebecca Roy respectively, Jessica Alba who gleamed in gold, SJP who wore a quirky patterned dress (not sure about the matching shoes though), Scarlett J made a cool 80s style couture dress look effortless with messy hair and no jewellery, and in a shock move, Renee Zellwegger didn’t wear Carolina Herrera! She did however rock in a black, backless Pucci number.
Read more »
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